WELCOME TO FLATCH: INFLUENCER 101

As the social media manager for FOX’s mockumentary, Welcome to Flatch, I led a massive shoot, where the show’s characters received “influencer training” from real-world stars, from Tan France to Miranda Sings, ahead of their big debut. The shoot consisted of multiple “in-world” videos that were posted across the FOX brand handles, the Welcome to Flatch handles, and the influencers’ handles. From start to finish, I worked alongside the influencers, actors, and showrunners to create this specially-designed activation. These videos ranged from teaching the protagonists how to make a thirst trap to how to publicly apologize for getting “canceled.” I’ve provided the long-form campaign deliverables below, but we created many cutdowns and resizes to ensure platform optimization across Facebook, Twitter, Instagram, TikTok, and YouTube. This is Flatch!